This Privacy Policy explains how Wild Peach Press Pty Ltd, trading as My Gut ("we", "us", "our"), collects, uses, and shares your personal information when you visit our website or purchase from our store.
By accessing our website or using our services, you agree to this policy. If you do not agree, please do not use our services.
1. Information We Collect
We may collect:
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Identity & Contact Info: Name, email, billing/shipping address, phone number.
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Order & Payment Info: Products purchased, payment details (processed securely by third-party payment providers — we do not store card numbers).
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Device & Usage Data: Including IP address, browser type, device type, pages viewed, access times, and how you interact with our site. This may be collected through cookies and analytics tools.
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User Content: Messages, reviews, or feedback you provide to us.
We only collect what is necessary for providing our services, fulfilling orders, or complying with legal obligations.
2. How We Use Your Information
We use your information to:
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Process and deliver orders.
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Communicate with you about purchases or inquiries.
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Improve our website, services, and customer experience.
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Send marketing communications if you have given consent.
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Comply with laws (e.g., accounting, fraud prevention).
We do not sell or rent your personal data.
3. Legal Basis for Processing (EU/UK visitors)
If you are located in the EU or UK, we rely on one or more of the following legal bases:
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Contract: Processing necessary to fulfil your order.
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Consent: For marketing communications and non-essential cookies.
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Legal Obligation: To comply with tax, accounting, or regulatory requirements.
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Legitimate Interests: To improve our services and prevent fraud.
4. Third-Party Services
We also use trusted third-party partners (e.g., email services, fulfilment centres, payment processors) who may process your data and are obligated to handle your data in accordance with privacy laws.
5. Cookies & Tracking Technologies
Cookies help us:
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Remember your cart/login status.
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Analyse site usage to improve performance.
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Personalise your experience.
You can control cookies via your browser settings. EU/UK visitors will see a cookie banner to manage non-essential cookies. You may also use browser extensions or opt-out tools (e.g., Google Analytics opt-out) to manage cookies and tracking preferences.
6. International Transfers
Our services are operated from Australia. Your data may be transferred to and processed in other countries. These jurisdictions may not have the same data protection laws as your own, but we ensure appropriate safeguards are in place.
7. Data Security
We take reasonable steps to protect your personal information.
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Credit card data is encrypted and processed securely.
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Access is limited to authorised staff and contractors.
However, no method of online transmission is fully secure.
8. Your Rights
Depending on your location, you may have the right to:
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Access a copy of your personal data.
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Request corrections or deletion.
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Withdraw consent to marketing.
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Object to or restrict certain processing.
To exercise any rights, email us at .
9. Marketing Communications
We will only send marketing if you have opted in. You can unsubscribe anytime via the link in our emails.
10. Data Retention
We keep your information only as long as needed for the purposes collected, including tax, accounting, and legal obligations.
11. Changes to This Policy
We may update this policy from time to time. The latest version will always appear on our website with an "Effective Date".
12. Contact Us
Wild Peach Press Pty Ltd (trading as My Gut)